A CRM Performance Measurement in Banking Using Integrated BSC and Customized ANP-BOCR Approach

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Performance Evaluation of Banking Organizations Using the New Proposed Integrated DEA-BSC Model

Data envelopment analysis (DEA) is a nonparametric approach to estimate relative efficiency of Decision Making Units (DMUs). DEA is one of the best quantitative approaches and balanced scorecard (BSC) is one of the best qualitative methods to measure efficiency of an organization. Since simultaneous evaluation of network performance of the quad areas of BSC model is considered as a necessity an...

متن کامل

Performance Evaluation of Banking Organizations Using the New Proposed Integrated DEA-BSC Model

Data envelopment analysis (DEA) is a nonparametric approach to estimate relative efficiency of Decision Making Units (DMUs). DEA is one of the best quantitative approaches and balanced scorecard (BSC) is one of the best qualitative methods to measure efficiency of an organization. Since simultaneous evaluation of network performance of the quad areas of BSC model is considered as a necessity an...

متن کامل

Performance measurement of detection and governmental punitive agency by integrated approach based on DEMATEL, ANP, and DEA

The detection and governmental punitive agency is responsible for supervision on correct implementation of the business laws in Iran. Several criteria are involved in performance assessment of detection and governmental punitive agency. The interaction between criteria and sub-criteria may occur in real situations. Moreover, the performance measurement should be accomplished in a multi-period h...

متن کامل

Improved “bocr” Analysis with the Ahp/anp

This paper shows that the usual multiplicative synthesis of alternative priorities for benefits, opportunities, costs and risks, obtained from separate Analytic Hierarchy or Network models, can be ambiguous. The ratio of benefit and opportunity priorities to cost and risk priorities can be misleading when assessing the profitability of a project. The same holds for their additive synthesis, alt...

متن کامل

A hybrid BSC-DEMATEL- FIS approach for performance measurement in Food Industry

Organizational performance is a complex issue given that performance is a multifaceted phenomenon whose components may have distinct managerial priorities and may even be mutually inconsistent. Recently, the balanced scorecard approach (BSC), as an effective multi-criteria evaluation concept received much attention in organizational performance measurement. Although the BSC conceptual framework...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Management:Journal of Sustainable Business and Management Solutions in Emerging Economies

سال: 2017

ISSN: 1820-0222

DOI: 10.7595/management.fon.2017.0004